Many founders believe that all they need is a unique new idea, and a great product and customers will be beating down their door. However, they are so focused on the countless possibilities of the product that they fail to understand the actual needs and desires of the target market, which ultimately leads to low sales figures.
One of the most common reasons why startups stumble is a lack of clarity. Maybe your business model is working fine on a small scale, but you lack a clear strategy on how to scale.
Almost every second founder fails because they have not recognized the fundamental factors that quickly lead their startup into existential difficulties.